A product mix is the set of all products a particular seller offers for sale. 7 Examples of Product Depth. While the length and design of these pages will be determined by the types of business you're in, these pages can offer plenty of SEO opportunities. Maybe their function or channel distribution are the same or similar. Product-Mix Width Baby Foods Milk Cereals Chilled Dairy Ice . Product Line Decisions - theintactone Product line length - THE Marketing Study Guide i. View Product Mix Width Length and Product Line Example Table.pdf from MARKETING 361 at UCLA Community School-Los Angeles. The act of reducing the depth of a product line by deleting less profitable offerings in a particular product category. The length of product mix refers to the total number of products or items that a company carries within its product line. The four dimensions to a company's product mix include width, length, depth and consistency. Product length: This refers to product versions within the product line for example under LCDs the versions could be series 1, series 2, and so on. 2) Innovation is the key. In this example, the product length of the company would be six. Within each product line series are three types of cars. A company may keep a fruit-based product line depth of two (two products under a product line) consisting of a mango drink and a strawberry drink. Product Width: refers to number of separate product lines offered by a company. For example, if a store primarily sells greeting cards, it likely has a lot of product depth, such as 100 different types of sympathy cards. Product mix length. Product Mix Width Length and Product Line Example Table ... PDF Product Line Analysis: A Practical Introduction 3.67. 4) Check on the competition. Companies often expand . What is a product line? Definition and examples - Market ... For . This video explains different elements of the product mix using relevant examples. Perhaps their physical attributes, prices, quality, or type of customers are the same. This introduces variety to satisfy diverse customer needs and reach more target markets. Product Width : refers to number of separate product lines offered by a company. | Meaning, pronunciation, translations and examples Product mix usually refers to the length (the number of products in the product line), breadth (the number of product lines that a company offers), depth (the different varieties of product in the product line), and consistency (the relationship between products in their final destination) of product lines. Product line is too long if profit can be reduced by dropping items from product line. As mentioned in the previous example, Colgate has 3 product lines. A product line extension is when a company creates a new product in the same product line of an existing brand. The width is all about the number of different product lines the company carries. Now, there are four dimensions associated with a company's product mix and the product line breadth is one of them. Product mix length refers to the _____. A product line extension is when a company creates a new product in the same product line of an existing brand. #3 Depth Product Mix Decisions Example. In the given diagram, Cadbury has five products. Product line depth. For example, consider a car company with two car product lines (3-series and 5-series). Product Length: refers to total number of products sold within a product line. Here it is. These product groups are the product lines and an assortment of these . Apple currently has four different products; Mac, iPhone, iPad, and iPod. The set of all product line or item which a particular seller offers to sale. Width is the total number of product lines a company owns, length is . For example, in the example below, curry, pastes, biryanis, conserves, etc. This means nothing else than the number of items in a product line. One of the key decisions that a firm needs to make is the length of its product line. Department executive team. For example, the product width of Toyota may be 3, one each for product lines of. The primary one of the product line decisions is the product line length. These are: width, length, depth, and consistency. Engagement and collaboration. Retail. Product width: This refers to the number of . Please like this video and subscribe for future notifications.Happy Market. Example - If a watch and sunglass company sells only aviators and wayfarers in its sunglass line and only analogue and digital watches in its watch line, the product mix length of the company would be four Please tell me the example of product line, product mix, product extension and product filling of the particular company. In mathematics, a line integral is an integral where the function to be integrated is evaluated along a curve. Examples of Line Filling. Four important dimensions of a product mix can be identified. INTRODUCTION PRODUCT LINE:A group of products that are clearly related because they function in a similar manner are sold to the same customer groups, are marketed through the same type of outlets or fall within given price ranges PRODUCT MIX:A Product Mix also called a PRODUCT ASSORTMENT is the set of all products and items a particular seller offers . The case of Thai Tuna is a good example of the fifth product strategy alternative. . Global ranking and reputation. Product Length: refers to total number of products sold within a product line. Length: Total Products. If objective is increased market share: Longer product line length. A product line is a group of products that a company creates under a single brand. Product - Width Width o. The products are similar and focus on the same market sector. For example; TATA introduced low cost car "Nano" in the market. Example of Product Mix of Mobile Phones. Thailand Tuna. Our people. PRODUCT LINE 2. If adding items to the product line can increase profits, then we can say that the product line is too short. As in the foods line, the number of items is 3, in cigarettes is 3 and so on.. On adding all the items, we get the length of a product. Let's take an example of a dairy company that sells -. Product Width: refers to number of separate product lines offered by a company. Consistency: The length of P&G's product mix indicates the total number of items the company carries. In the above example the following can be learned about the products mix of P&G. Products mix Length - 12. Product unit - this is also referred to as the stock keeping unit (SKU) and it is a discrete item within a product type of brand that can distinguish itself by size, price or any other feature. Product Width: refers to number of separate product lines offered by a company. Now, let's assume that this company sells 3 types of milk, 15 cheese products, 2 butter products, and 10 diet products. a) Downward Stretching: Downward stretching refers to addition of a new product into existing product line but at a lesser price. Now, there are four dimensions associated with a company's product mix and the product line breadth is one of them. Product Line Depth Some of the product types in a product line may be split again into groups; the product line depth shows how many subgroups the product line contains. Length: This refers to the number of products in a particular product chain or line. That is if a company has 5 product lines and 10 products each under those product lines, the length of the mix will be 50 [5 x 10]. The length of the product mix of Hindustan Unilever Limited is 34. iii. Product depth is the number of variations or subcategories of a product that a retailer offers. In this case, the average length is 11/3 i.e. The width of P&G's product mix indicates the number of different product lines the company carries. It refers to how many variants are offered to each product in the line. For example, Asus may have 10 different types of netbooks. Definition and examples. #PRODUCTMIX #MARKETINGMANAGEMENT-----HiI am Asgar Hussain welc. The number of all product of similar nature or kind offered by a particular seller for sale. Product line definition: A product line is a group of related products produced by one manufacturer , for example. A long product line has lots of different products in it and a short product line has a small number of different products. Product Items of Galaxy, ZEAL, and Relay within QWERTY line shows depth of the line. Line Filling . shows the depth of the foods product line. Product Items are individual produt Next Page ». Width indicates the variety of product lines a company carries. The legendary Steve Jobs 2 x 2 product matrix. Department executive team. 1: Product Line Length. Product Length: refers to total number of products sold within a product line. Product mix usually refers to the length (the number of products in the product line), breadth (the number of product lines that a company offers), depth (the different varieties of product in the product line), and consistency (the relationship between products in their final destination) of product lines. Diet Products. The Depth of a product mix refers to the variants of each product in the product line. Product mix, also known as product assortment, refers to the total number of product lines a company offers to its customers. Great product launch emails aren't just a fantastic way to sell more products. Engagement and collaboration. Product-Line Length: Product-line managers are concerned with length of product line. The product line of personal care has the depth of 13 items. 5 Types of Product Mix Pricing Strategies. The table below a product mix width of six lines. For example, Asus may have 10 different types of netbooks. If a company has 5 product lines and 10 products under each product lines, the length of the mix will be 50 [5 x 10]. Milk. Marketing. A Company's product mix has a certain width, length, depth and consistency Our people. Length refers to the amount of products a company has within their line. For example, Samsung offers mobiles, T.V's, A.C's, washing machines, etc. The average length of a line at P&G can also be computed by dividing the . A) number of versions offered for each product in the line B) ways in which the various product lines are related C) number of different product lines the company carries D) total number of items a company carries within its product lines E) total market share captured by the entire product line Length of the product mix refers to the total number of products in the mix. A product mix consists of various product lines and has a certain width, length, depth, and consistency. Butter. Marketing. Product line length Firms generally increase their product line length. Depth means the number of different versions for each . Product Length: refers to total number of products sold within a product line. Line Stretching Decisions: Line stretching implies increasing the length of product line. Length refers to the total number of products in a firm's product mix. The table below shows the product-mix width and product-line length for Nestlé products in Singapore. Ever since then, for twenty years, Apple's product line has been growing. As the business grows, so too will your hierarchy. Industry advisory board. Product Line Length - Monash Business School. He created the now legendary 2 x 2 product matrix. The strategy for an extension could be a different color or size, and it may have . If objective is increased profit: Shorter product line. For example, the product width of Toyota may be 3, one each for product lines of • Product line may be enlarged through: Line Stretching. Message from the Head. For example, if a company owns a line of hygiene products and also owns a line of house cleaning products, all of those products together would constitute the product mix for the company. For example, Apple has 15 products belonging to the technology market (Apple). Maybe their function or channel distribution are the same or similar. The products are similar and focus on the same market sector. Subjects: Social sciences — Business and Management. When the product is a part of product mix or portfolio, companies adopt five kinds of pricing strategies in marketing which are as under The product mix of a company involves all of the products that a company has for sale.The product mix could include several lines of products or individual products that do not fall into a line. Product Line Decisions no. Product Line is used to mean an array of related products, under a specific brand, offered by a single company to its customers. 1) Cosmetic brands: 2) Automobile brands: 6 Factors of Line Filling. QWERTY keyboards, Touchscreen, and Flip/Slide phones are product lines. About us. Industry advisory board. Depth: It refers to the total number of items in a product line. For example product mix of Bajaj Company has more than 100 items in various product lines, such as fans, bulbs and tubes, heaters, motorbikes, shooters, rich-show, processing machines, and many other ranges. For example, Apple offers computers, smart phones, tablets, MP3 players, smart watches, and online services. For example, consider two scenarios: 1. Message from the Head. Conglomerate of Over 78 Businesses. From: product line pruning in A Dictionary of Marketing ». 3) Financial capacity of the firm. For instance: Amul offers a series of closely related products such as milk, butter, ghee, dahi, yoghurt, ice cream, srikhand, gualb jamun, flavoured milk, chocolate, etc. Product Depth Defined . In 1980 world canned tuna imports stood at some 110,000 tons, world consumption was stagnant, prices depressed and rising operating costs were leading to the closure of the tuna processing facilities in the US, Japan and Europe. Product mix length refers to the _____. For example, if a company has 10 product lines and each line has 3 products, then length is (10×3) = 30. That means, how many products varieties should the firm offer. On the contrary, the line is too long if dropping items can increase profits. The first of the product mix decisions refers to the product mix width. Next Page ». Product line analysis is part of product line development.2 The decision to develop and man-age a product line begins with identifying a business opportunity that, potentially, can be real-ized by exploiting strategic reuse; that is, creating sets of related products from common parts. If adding items to the product line can increase profits, then we can say that the product line is too short. Definition and examples. Marketing managers have to decide the optimal length of the product line by adding new items or dropping existing items from the line. Samsung offers many different products which are treated as different product lines, together called as product mix of samsung. A customer that prefers a grape drink may not be a customer of the company due to the unavailability of such a product. 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